We designed a Facebook advertising campaign for this first time this week. It was SO easy and really inexpensive. Dayne “the Intern” Shope was a great help in researching this. We were able to target Charlotte and the surrounding cities, pick the demographic (18-35 year olds) and set a time table for the campaign (4 days leading up to the launch).
We have had 35,000 impressions (that’s internet advertising lingo for how many times the ad shows up on someone’s screen) in the past 3 days. This is a great tool to market to specific groups of people.