Here’s a look at the direct mail piece that we have sent out to the community this weekend. 53,000 of these have gone out and are being received today and tomorrow throughout North Charlotte and the surrounding areas. We are already starting to get a great response from the community from them!
This is yet another piece designed by Luke Bolin and StudiOne26. Our goal with this was to not bombard people with so much information. Lots of churches and businesses send advertising pieces…we wanted to send one that would create intrigue by the design and then drive them to our website. I’m a firm believer that once you start telling people that you’re “cool, relevant, hip or contemporary” that you’ve shot yourself in the foot. We wanted the design to speak for itself. Intentionally understated and strong graphically.